CleverTap, a comprehensive engagement platform, has announced its collaboration with Zoomcar, a leading car-sharing marketplace in emerging markets, to enhance user engagement and foster business expansion. This strategic alliance aims to enhance Zoomcar’s customer engagement approach by tailoring interactions to individual preferences and requirements.
By leveraging real-time insights, Zoomcar can gain deep insights into user behaviors and preferences, facilitating targeted re-engagement campaigns and personalized offers. With a strong emphasis on improving user retention and engagement, Zoomcar seeks to cultivate lasting customer relationships and maximize customer lifetime value.
The partnership empowers Zoomcar to create personalized campaigns, conduct A/B testing, and optimize multi-channel experiences. This enables Zoomcar to promote specific car models, rental packages, and enhance overall campaign effectiveness, driving increased bookings, revenue, and seamless user interaction across channels. The overarching goal is to not only boost top-of-funnel traffic but also improve reach and deliver personalized messages to a larger user base.
Through this collaboration, CleverTap and Zoomcar aim to achieve several objectives:
- Enhanced Retention
- Improved User Loyalty
- Elevated Engagement and Conversion Rates
- Increased Monthly Active Users (MAU)
- Enhanced Deliverability Rates
Greg Moran, CEO, and Co-founder of Zoomcar, remarked, “Zoomcar’s customers seek convenient and independent self-drive travel options, with a growing demand for personalized communication and tailored car recommendations. With CleverTap, we aim to bridge this gap and provide swift, relevant, and personalized communication to drive higher engagement and conversions.”
Sidharth Pisharoti, Chief Revenue Officer at CleverTap, added, “Zoomcar has been a key player in India’s self-drive car sharing landscape, shaping the on-demand transportation experience for Indians. We are thrilled to partner with them to enhance their customer engagement. Through our innovative platform, we aim to deliver unmatched hyper-personalized experiences, contributing to their sustained business growth. Together, we will bring innovation and convenience to the forefront of the industry.”