Choice Privileges Newsweek top Loyalty Program 2024 4th year running

Wednesday, February 28, 2024

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Choice Privileges, the esteemed rewards initiative of Choice Hotels International, Inc. (NYSE: CHH), has secured its position among America’s Best Loyalty Programs 2024, as declared by Newsweek and Statista. This marks the fourth consecutive year that Choice Privileges has earned a spot on this prestigious roster, which evaluates loyalty programs based on six key criteria: ease and enjoyment, benefits, overall satisfaction, customer support, trustworthiness, and recommendation.

The 2024 assessment conducted by Newsweek and Statista involved an independent survey encompassing more than 4,000 US customers who are enrolled in loyalty programs spanning 41 different categories of US retailers and service providers. A comprehensive analysis of over 17,900 evaluations was undertaken, resulting in the identification of 266 winning programs.

In the past year, as part of an ongoing revitalization effort following the integration with Radisson Rewards Americas, Choice Privileges has broadened its rewards offerings and guest opportunities by:

Introducing two co-brand credit cards—the Choice Privileges Select Mastercard and Choice Privileges Mastercard—providing travelers with additional avenues to accumulate Choice Privileges points. These cards allow for point accrual not only during stays at participating Choice Hotels but also through everyday expenses such as gas, groceries, and home goods.

Expanding the array of experiences available through Choice Privileges Experiences, enabling members to redeem points for a wider selection of events, including NASCAR races, and a variety of college football, basketball, baseball, and hockey experiences.

Diversifying the range of hotels where Choice Privileges members can earn and/or redeem points, now including Preferred Hotels & Resorts, PENN Casinos & Resorts, and BlueGreen Vacations.

Introducing complimentary breakfast for Diamond status members at select Radisson Blu, Radisson, Radisson RED, and Park Plaza hotels.

Choice Privileges members have the opportunity to earn points by staying at over 7,000 Choice-branded hotels spanning 46 countries and territories. The Choice portfolio encompasses a diverse array of brands, ranging from upper upscale and upscale, full-service, boutique, and resort-like hotels such as Radisson Blu, Radisson, Cambria Hotels, and the Ascend Hotel Collection, to midscale, economy, and extended stay hotels including Country Inn & Suites, Comfort, Quality Inn, Sleep Inn, Econo Lodge, Everhome, and Mainstay Suites.

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