How McDonald’s synced with Spotify’s audience insights to boost app conversions

Utilising Kochava's analysis, the campaign was victorious in driving conversions within the MyMacca’s app, particularly among Gen Z and families.

by Robin Langford

Sign in to continue

Trouble signing in?

Reset password: Click here

Call: 020 8267 8121

To receive full access to Campaign's content including:

Unrestricted access to all The Information and The Knowledge content
Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work
Regular data-led insight reports from Campaign AI, our business intelligence tool

Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work
Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week
Leading insights from Campaign’s award-winning editors

Campaign Members
Click here >>

Marketing Society Members
Click here >>