Will Grasim’s entry disrupt the paint industry?

The competitive intensity in the sector is likely to jump manifold in the medium term

Sachin Pal
February 23, 2024 / 09:08 AM IST
Will Grasim’s entry disrupt the paint industry?

Through an investment of Rs 10,000 crore, Grasim is targeting an aggregate capacity addition of 1.3 billion litres in the domestic paint market

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Highlights Grasim has entered the paint business with the ‘Birla Opus’ brand Its production capacity will be nearly equal to Berger Paints Overcapacity in sector likely to hamper realisations and margins Stocks have underperformed despite healthy volume growth Asian and Berger Paints are going through a valuation de-rating cycle Aditya Birla Group company Grasim Industries has entered the paint business with the Birla Opus brand. While the company has unveiled its first paint manufacturing capacity in Panipat (Haryana), trial runs at Ludhiana (Punjab) and...