This collaboration builds upon Exim Bank’s trade facilitation and information portal, ‘Exim Mitra’, which is an effective, single point of access for a wide range of trade-related information, handholding, and support services for Indian companies seeking to tap the export markets.
Exim Bank is in the process of developing a new and improved Exim Mitra 2.0 portal and mobile application. Alongside, the ministry of MSME is also conceptualising a Global Market Intelligence System (GMIS) to act as a central knowledge repository of export related data on foreign markets to enhance the participation of Indian MSMEs in the global value chain. Recognising the complementarities between Exim Mitra 2.0 and the GMIS, the ministry of MSME and Exim Bank are collaborating for a unified portal. The MoU paves the way for Exim Bank to access and utilise the Udyam registration data from the ministry of MSME, for personalising the content and resources on the Exim Mitra 2.0 portal and mobile app for registered Udyam users. Leveraging the synergies from the partnership, Exim Mitra 2.0 will offer improved functionality, greater resources, and curated content for existing and aspiring exporters, the bank said in a press release.
Exim Mitra 2.0 will provide trade related information and data in a user-friendly format, ensuring enhanced accessibility and seamless experience for users. Further, multimedia content such as podcasts, blogs, and educational videos, including a video series on ‘Indicative Steps to Export’, will cater to diverse learning preferences and enhance user engagement. The portal will also feature a chatbot to provide instant answers to frequently asked questions, empowering users to access information swiftly and conveniently. To broaden its reach and cater to a more diverse audience, the portal will also have multilingual capabilities.
The collaboration capitalises on the strengths of Exim Bank and the ministry of MSME for bridging the information gaps in exports' ecosystem. Exim Bank’s four decades of experience in financing, facilitating and promoting exports from the country and its institutional linkages, coupled with the comprehensive databases of the ministry of MSME, would unlock invaluable resources for existing and aspiring exporters, thereby contributing to India's ambition of achieving $2 trillion of exports by 2030.
Fibre2Fashion News Desk (RR)