Blue Run Bourbon is Frazier Museum's first barrel pick to kick off 20th anniversary

CLOSER LOOK AT ALL OF THIS BOURBON. HEY, SAM. YEAH, A TON OF STUFF GOING ON TO CELEBRATE 20 YEARS OF FRAZIER. BUT TONIGHT, A VERY SPECIAL PROGRAM AND WITH ME TO TALK ABOUT IT IS ANDY TREINEN, THE PRESIDENT AND CEO. THAT’S WHAT WE WERE JUST TALKING ABOUT. ANDY, QUICKLY, BEFORE WE REVEAL WHAT WE’RE GOING TO REVEAL, WHAT’S HAPPENING TONIGHT, AND THERE ARE STILL GREAT PLACES FOR PEOPLE AT HOME TO COME OUT. YEAH, THIS IS ONE OF THE GREAT THINGS THAT WE DO. WE DO PROGRAMS MULTIPLE TIMES A MONTH, AND TONIGHT IS WITH BLUE RUN, THIS INCREDIBLE EMERGING BRAND IN BOURBON. WE’RE GOING TO HAVE BOURBON HALL OF FAMER JIM RUTLEDGE HERE. THE GREAT TRE WARD IS GOING TO BE HERE. BLACK JOCKEYS LOUNGE IS GOING TO DO FOOD PAIRINGS. AND BASICALLY SAM WHAT WE’RE GOING TO DO IS WE’RE GOING TO DRINK WHISKEY, EAT GREAT FOOD AND TELL STORIES. AND WHO DOESN’T LIKE THAT? IT SOUNDS LIKE IT’S RIGHT UP MY ALLEY. YOU GUYS HAVE PICKED A BARREL FOR THIS AND YOU’LL HAVE BOTTLES AVAILABLE. SO TALK TO ME ABOUT HOW PEOPLE CAN TAKE ADVANTAGE OF THAT. ABSOLUTELY. IF YOU BUY A BOTTLE, YOU GET ADMISSION FREE AND YOU CAN GO TO OUR WEBSITE, FRAZIER MUSEUM.ORG AND IF I SHOWED YOU THE SECRET DOOR, SEE, NO. WHAT? STOP. THERE’S THE STAR OF THE SHOW TONIGHT, TREY WEIJIA. YEAH, GUYS, YOU’RE TELLING STORIES ALONG WITH JIM RUTLEDGE, THE GREAT BOURBON HALL OF FAMER WENT IN THE ORIGINAL CLASS IN 2001, AND TREY WADE, MY GOOD FRIEND, TELLING STORIES ABOUT WHAT MAKES THIS BRAND SO SPECIAL. IT’S ALMOST LIKE WE SET THAT UP. UM, TREY, YOU ARE, UH, AN ENGAGEMENT. YOU’RE THE HEAD OF ENGAGEMENT, BASICALLY, FOR BLUE RUN. TELL ME ABOUT YOU GUYS BECAUSE YOUR STORY IS FASCINATING IN THE WORLD OF BOURBON, YOU GUYS ARE PRETTY NEW. THANK YOU. EXACTLY. YEAH. WE LAUNCHED THIS BRAND IN OCTOBER OF 2020, AND, UH, THANKS TO PHENOMENAL SUPPORT OF FOLKS LIKE ANDY HERE AT THE FRAZIER AND HUNDREDS OF THOUSANDS OF NOT OTHER PEOPLE THAT LOVE TO DRINK OUR WHISKEY, WE’VE KIND OF GROWN PRETTY QUICK. AND SO TONIGHT’S GOING TO BE A SUPER SPECIAL OPPORTUNITY FOR FOLKS TO TRY ONE OF VERY FEW SINGLE BARRELS. I WAS GOING TO SAY, I MEAN, YOU GUYS ARE AVAILABLE IN 31 STATES. YOU’RE RYE WHISKEY. I’M TOLD. I HAVEN’T TRIED IT YET. I’M GOING TO GO PICK UP A BOTTLE TODAY. UM, IS TERRIFIC, BUT THIS IS A SPECIAL BARREL. CORRECT? THAT WAS PICKED BY THE FOLKS HERE AT THE FRAZIER MUSEUM. UM, PEOPLE CAN BUY A BOTTLE OF THIS. THE PROGRAM IS FREE. IF YOU BUY A BOTTLE. UM, QUICKLY GIVE ME SOME TASTING NOTES ON THIS BOTTLE. YEAH. SO I THINK WHAT STUCK OUT STOOD OUT WHEN WE SAT THROUGH AND DID THE SELECTION FOR THIS WAS WHICH WAS BRUTAL. I MEAN, WE SAT AT A RESTAURANT, WE ATE GREAT FOOD. WE WENT THROUGH ABOUT FIVE DIFFERENT WHISKEYS AND CHOSE THIS ONE. SO THIS IS A TEDIOUS, TEDIOUS PROCESS. YOU GOT A TOUGH JOB. WE DID TOUGH, TOUGH JOB TO THAT POINT, THOUGH. I MEAN, IT, IT BEAT OUT A BUNCH OF OTHER WHISKEYS THAT WE TASTED THAT NIGHT, AND IT WAS A TASTING, AND THEN WE HAD SOME FUN AFTER. BUT, UH, THIS PARTICULAR ONE STUCK OUT BECAUSE IT WAS SUPER INVITING WITHOUT BEING BORING AND I THINK THAT’S LIKE CLASSIC AND ALIGNS TO WHAT THE FRAZIER IS SUPER EXCITING AND VERY INVITING. LOTS OF REALLY COOL THINGS. AND IT’S NOT YOUR TYPICAL BORING MUSEUM THAT SOME PEOPLE MAY NOT LOVE. AND SO THIS WHISKEY IS ONE THAT THAT THAT I’M SUPER EXCITED THAT WE’RE THAT’S SO COOL. AND IF PEOPLE CAN’T MAKE IT UP TONIGHT THIS IS AVAILABLE FAR AND WIDE, RIGHT. THIS PARTICULAR BARREL WILL ONLY BE AVAILABLE AT THE FRAZIER. AND IT’S IT’S ALMOST GONE BASED ON THE TICKET SALES FOR TONIGHT SO FAR AND WIDE. IF YOU MEAN 829 WEST MAIN STREET, THAT’S WHERE IF YOU MEAN MUSEUM ROW FAR AND WIDE GUYS, THEY ARE BLUE RUN. THEY ARE BEING HONORED TONIGHT. IT’S THE FIRST BARREL SELECTION OF THE YEAR. WE GOT WHISKEY HALL OF FAMERS AND WE GOT NEWCOMERS TO THE WHISKEY INDUSTRY. THEY DO A REALLY COOL JOB. BLUE RUN OF STRADDLING THE TRADITIONAL WITH THE NEW PUSHING THE WORLD OF BOURBON FORWARD. WE’LL BE BACK AFTER CBS MORNINGS WITH A WHOLE LOT MORE FROM THE FRAZIER CELEBRATING 20 YEARS