Marketing Musings: What is the secret sauce of international brands in F&B and hospitality businesses?

Every consumer touch point is thought through from the point of view of experience. All this is reduced to standard operating processes - with almost military precision. All this is executed through rigorous training that ensures consistent delivery time after time

Sandip Ghose
February 21, 2024 / 10:27 AM IST
Marketing Musings: What is the secret sauce of international brands in F&B and hospitality businesses?

How do foreign brands get what many local brands cannot?

When Starbucks opened its first store in India, there were mile long queues. People waited for hours to get their first cup of Seattle’s famous coffee. Before that CCD (Cafe Coffee Day) and Barista ruled the roost for over a decade. Many had thought that the Indians brands had been launched by their respective promoters (one of them being the Tatas, who later partnered with Starbucks) with the idea to sell them off later to an international brand, making...