Europe could fine Apple €500 million over anticompetitive music streaming practices

Alfonso Maruccia

Posts: 897   +280
Staff
A hot potato: In 2019, Spotify filed a complaint with the European Union, alleging that Apple was stifling competition in the music streaming industry through its App Store payment policies. After five years, Brussels appears poised to take action against Cupertino for violating EU antitrust laws.

According to unnamed sources cited in a recent Financial Times report, the European Union is set to announce a €500 million fine (approximately $539 million) against Apple for its alleged anticompetitive practices. This penalty, marking the first-ever fine imposed by Europe on Cupertino, is expected to be made public early next month, as per the sources. The fine is a result of the European Commission's antitrust investigation into Apple's conduct in the streaming market.

Over the past five years, EU investigators scrutinized contractual restrictions imposed by Apple on app developers. The restrictions prevented third-party companies from informing customers about potentially cheaper alternatives to Apple Music, a practice that Spotify denounced in 2019. Apple eventually modified this policy in 2022 under regulatory pressure from Japan.

The report from Financial Times asserts that Apple's actions contravene Europe's competition laws, leading to the substantial fine. Cupertino will be required to alter its business practices in the EU, allowing third-party apps to offer competitive prices outside the App Store on iOS devices.

In 2023, the European Commission issued a preliminary Statement of Objections to Apple, accusing the company of abusing its dominant position. The Commission suggested that Cupertino could face a fine of up to 10 percent of its annual worldwide turnover, but the final ruling was still pending.

A €500 million penalty, compared to a potential $40 billion fine, seems a more favorable outcome for Apple. However, it's worth noting that last year, the company urged Brussels authorities to drop the case entirely. Both Apple and European representatives are refraining from commenting on the recent Financial Times rumors, while Spotify continues to criticize Apple's alleged predatory business practices.

Cupertino has recently announced adjustments to its App Store policies to comply with the EU's Digital Markets Act (DMA). Spotify CEO Daniel Ek characterized the new policies as "extortion," as Apple is now proposing a new fee for each individual download, along with a 17 percent "rent" for apps to be featured in the App Store. According to Ek, these conditions would render Spotify's business, serving 100 million users in Europe, "untenable."

Permalink to story.

 
That's a slap on the wrist for a company the size of Apple.
If a company is making more off the actions they are being fined for than the fine itself, then it is just a cost of business. Make the fine estimated gains from the action plus 10%. If you want the fines to affect them, make them bleed
 
If a company is making more off the actions they are being fined for than the fine itself, then it is just a cost of business. Make the fine estimated gains from the action plus 10%. If you want the fines to affect them, make them bleed
That's just the point; they don't want US firms to stop. The EU prefers the free money, especially when consumers aren't truly being harmed. Honestly, it's rather outrageous to try to force a company to use its own platform to advertise its competitors ... but no one ever accused EU regulators of being scrupulous or ethical.
 
That's just the point; they don't want US firms to stop. The EU prefers the free money, especially when consumers aren't truly being harmed. Honestly, it's rather outrageous to try to force a company to use its own platform to advertise its competitors ... but no one ever accused EU regulators of being scrupulous or ethical.

When platforms like Android, Windows, iOS etc become so dominant it’s easy to stifle competition and take advantage of consumers. You can argue that they built the platform and therefore have the right to do so but that will inevitably lead to higher prices and worse products. Hence regulation.
 
Back