target audience: TECH BUYER Publication date: Feb 2024 - Document type: Tech Buyer Presentation - Doc Document number: # US51876224
Market Trends for CX Tech Buyers, Mid-1Q24
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Abstract
This IDC Market Presentation focuses on key market trends from the December 2023 IDC global survey including digital leaders and followers, planned 2024 IT spending, recession scenarios, and the top technology initiatives that are most immune from possible budget cuts. This quarter's presentation also includes generative AI investment trends growth comparing survey data from November and December 2023. Planned 2024 customer engagement applications spending is also included. IDC's guidance includes digital followers modeling the behavior of digital leaders, recommendations on IT and customer engagement spending, and a focus on digital growth coming out of a recession. Success with digital growth and CX depends on unified customer data repositories (CDPs), real-time personalization, and AI tools (predictive and generative) that use CDP data to deliver empathetic experiences to each customer during their journey with brands that improves trust, loyalty, and revenue.
This presentation is primarily focused on technology buyers; however, the survey data will also be valuable for technology suppliers.