The announcement of this partnership was made during the Munich Security Conference, where concerns were raised about the potential misuse of deepfake videos, audios, and photos created by AI. These deepfakes have the capability to deceive voters, making it challenging to distinguish between genuine and manipulated content.

Approximately 50 countries are scheduled to hold elections in 2024, making the prevention of AI misuse in electoral processes a critical issue. The collaborative agreement involves not only major tech companies but also includes chatbot developers (Anthropic and Inflection AI), voice clone start up Eleven Labs, chip designer Arm Holdings, and cybersecurity companies (McAfee and Trend Micro).

Nick Clegg, Meta's Global Affairs President, emphasized the significance of addressing the challenges posed by AI. He stated that no single entity, whether a tech company, government, or civil society organization, can effectively combat this issue alone. The collaboration among major tech companies is seen as a significant step towards tackling the potential misuse of AI and deepfakes in political contexts, with a shared goal of ensuring free and fair elections.