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Sports brand PUMA India has signed a multi-year sponsorship deal with Delhi Capitals, which owns the Indian Premier League (IPL) and Women's Premier League (WPL) teams.
The franchise has joined hands with Puma, which has come on board as the official kit partner, ahead of the WPL and IPL season.
While the second season of WPL is slated to begin on February 23, the schedule for IPL 2024 is yet to be announced.
As the kit partner, PUMA's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals. The players’ kit will also comprise training wear, accessories, travel gear and athleisure, capturing the same design aesthetic as the jersey.
Delhi Capitals on February 16 also announced logistics company DP World coming on board as a sponsor.
"As a brand, PUMA has continuously championed cricket across levels, and this alliance underscores our commitment towards building the future generation of cricket as well as strong sports merchandising assets. We believe in the power of cricket to unite people, ignite aspirations and are here to push cricket & cricket culture forward," said Karthik Balagopalan, Managing Director, PUMA India.
The sports brand has also been in long association with another franchise Royal Challengers Bangalore (RCB).
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