BMW Group India presents the second edition of its music and driving festival – Joytown. The two-day immersive brand experience will take place in Mumbai on 12 and 13 April 2024 at Mahalaxmi Racecourse.
Vikram Pawah, President, BMW Group India said, “It's with great excitement that we bring the second edition of Joytown in Mumbai, an innovative festival where the thrill of driving converges with the vibrant world of music. Joytown is a celebration that mirrors the ethos of BMW, Mini and BMW Motorrad, blending our pioneering automotive advancements with the electrifying rhythms of celebrated musicians. We promise an unforgettable journey at Joytown, where meticulous engineering meets sheer passion and every street transforms into an arena for exceptional and memorable experiences."
The festival brings together BMW, Mini and BMW Motorrad to offer a mix of cars and bikes, music, entertainment and gastronomical delights. Witness experts showcasing the power, agility and prowess of BMW xDrive on a specially designed track under expert supervision.
Joytown will feature a line-up including The Chainsmokers alongside Diljit Dosanjh. An array of prominent artists and bands across musical genres such as Indie, Pop and Electronic music will be performing.
The lineup of artists is curated by BookMyShow Live. Joytown entry tickets are available exclusively on BookMyShow.
The BMW zone will have the entire BMW product range with dedicated display areas like city circuit, adventure trail, adrenaline alley and BMW electric zone. The Mini zone promises to be a showcase of progressiveness and creativity. Featured prominently will be two Mini models, the Mini Countryman and the Mini three-door Hatch. The BMW Motorrad zone will be a comprehensive showcase, featuring the Motorrad Garage where visitors can see the full range of BMW Motorrad bikes, including vintage models. A motordrome offers live entertainment, while the latest BMW Motorrad Accessories and the BMW Motorrad Style Collection present an array of gear and fashionable apparel for riders. To complement the experience, the zone also hosts a barbecue and a beer garden.
Post-purchase of Joytown entry tickets, patrons can further choose to experience the xDrive Offroad Adventure with experts.