BEST Chalo Airport Express has launched the Board. Relax. Chalo‘ video campaign, with a mandate given to L&K Saatchi & Saatchi, a part of Publicis Group India.
The campaign aims to create awareness amongst business and leisure travelers, encouraging them to experience the service provided by the Airport Express at Mumbai airport.
Each film highlights different facilities available to travelers for a journey to their destination. Along with guaranteed reclining seats ensuring maximum comfort, travelers also have designated spaces for their luggage and USB ports for charging their electronic devices. Passengers can easily book their seats by scanning a code and boarding the designated bus.
Booking can also be done in advance through channels, including counters outside airport terminals, the BEST Chalo App, and the web portal chalo.com/airport-express. Every aspect of the service, from spacious interiors to eco-friendly operations, is highlighted, inspiring travelers to rediscover the joy of stress-free travel. This campaign sets a new standard, elevating the journey from touchdown to home.
Kartick Krishnamurthy, Head of Marketing, Chalo, said, “The campaign aims to encourage people to choose the new premium airport bus service as their preferred mode of transportation. We want people to view Airport Express as a comfortable, cost-effective, and eco-friendly ride to their destination from the airport.”
Chandani Samdaria, Executive Creative Director, L&K Saatchi & Saatchi, said, “Our campaign for Airport Express unveils the features through a series of snappy short films, each highlighting a unique aspect. We created a Chalo ring for every climax to ensure the brand lingers in travellers’ minds post flight. Our aim was to make every arrival memorable with Airport Express.”
The Airport Express operates about 230 trips, with plans for expansion shortly. What sets these buses apart is their commitment to sustainability, with a large percentage of the fleet being electric—a positive step towards eco-friendly mobility solutions. Operating every day from Monday to Sunday, the Airport Express service ensures convenience with buses scheduled approximately every 30 minutes in both directions, starting from 6.30 AM at the airport, with the last bus departing at 11.00 PM. Passengers can book their seats hassle-free via the App or through the web portal chalo.com/airport-express.
As Mumbai continues to evolve as a global hub of commerce and tourism, the Airport Express stands poised to become the preferred mode of transportation for discerning travelers seeking comfortable, convenient, and sustainable journeys.
Credits:
- CEO: Paritosh Srivastava
- CSO: Snehasis Bose
- CCO: Rohit Malkani
- EVP: Samir Shanbhag
- Strategic Planning: Neeraj Sharma, Digvijay Dube
- Creative: Chandani Samdaria, Mustafa Shaikh, Anwesha Dutta, Rohit Suryawanshi
- Account Management: Shiv Chitkara, Akshita Kaul, Sharmila Kale, Meghna Danu
- Executive Agency Producer: Rahebar Sonawalla
- Production House: Qissa Studio
- Director: Chinmaya Sharma
- Producer: Lakshya Kapoor