Ipsos Global Advisor 31 country, Love Life Satisfaction Around the World survey shows interesting insights about urban Indians and their romantic life.
India tops all 31 markets covered in the survey, in satisfaction with romantic/ sex life with at least 76% urban Indians claiming to be satisfied. In comparison, only 62% of global citizens claimed to be satisfied with this attribute.
Mexico was tied in with India at the top spot (76%), followed by China (75%), Thailand (75%), Indonesia (73%) and Colombia (73%). And the citizens least satisfied with their romantic/ sex life were from Japan (37%), South Korea (45%) & Canada (52%).
Feeling loved
Reminiscing the track Love Me Do of The Beatles, love is definitely felt across all global markets with almost 3 in 4 global citizens (74%) claiming to be satisfied with feeling loved. 84% urban Indians felt satisfied with their feeling of being loved.
India was placed 2nd in the pecking order and was preceded by Colombia (86%) and Peru (86%) – tied at the top spot. Japan was placed at the bottom of the heap with only 1 in 2 satisfied with feeling loved (51%).
Commenting on the findings of the survey, Ashwini Sirsikar, Group Service Line Leader, Ipsos UU & Synthesio, India said, “India topping the charts is not really a surprise as we as a society believe in love, institution of marriage, stable and enduring romantic relationships.
“If we look at Valentine’s Day per se, from being a subdued activity in the past, it is now more overt with gifting, dining, celebrating, with social media being a key enabler.
“Marketers have leveraged this opportunity to pull out all stops to celebrate this day of love into a weeklong activity – starting with rose day, propose day, teddy day, promise day, hug day, kiss day, culminating with Valentine’s Day,” Sirsikar added.
Relationship with partner/ spouse
So, how satisfied are citizens with their partner/ spouse? This question was posed to those married or partnered. Interestingly, 83% urban Indians and 83% global citizens claimed to be satisfied with the relationship shared with their partner/ spouse. India was placed 15th in the pecking order.
Markets placed at the top were Thailand (92%), Netherlands (91%) and Indonesia (88%). Though South Korea (68%) and Japan (69%) were ranked lowest, at the same time the majority of their citizens were satisfied with their relationship with their significant other.
“Urban Indian couples are mostly working, with dual incomes to augment their lifestyle, and lead a comfortable life, as they get household help for chores. With education and financial freedom, couples these days share an almost equal relationship, of understanding and camaraderie. The survey reaffirms our belief in love and affection,” Sirsikar added.