Love is in the air, and brands are seizing the opportunity to spread joy and affection through their creative Valentine’s Day campaigns. From heartwarming initiatives to innovative marketing strategies, companies are embracing the spirit of the season with themed promotions, heartfelt messages, and unique activations.
Here’s a closer look at how various brands are celebrating Valentine’s Day in their own distinct ways. Read on.
Zoomcar introduces ZoomChariot
To celebrate Valentine’s Day, Zoomcar announced a heartwarming addition to its car fleet just in time for the occasion: the ZoomChariot. This innovative initiative aims to elevate the Valentine’s Day experience through the most romantic mode of travel along the enchanting streets of Nariman Point, Mumbai.
The inspiration behind the ZoomChariot campaign stems from the desire to offer people unique and unforgettable experiences.
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#YourForevers by Hershey India
Hershey India has launched the third edition of its flagship campaign, #YourForevers, this Valentine’s Day with an AI-powered element.
The AI-powered campaign invites consumers to express their feelings to their “Forevers” through an experience that assists them in creating personalized dedications on the microsite. Users can create and dedicate their proclamations by providing a few prompts, which will then be transformed into a personalized ‘Snap Song’.
Three Se Ho Jao Free by redBus
redBus has released a short video as a tribute to those who are dragged along as a third wheel by couples. The 50-second film aptly called “Three Se Ho Jao Free” is a light-hearted comedy exploring this situation and showcasing how singles can have fun on this day.
Archies’ #ArchiesHaiToValentineHai
Archies, unveils its digital campaign for Valentines, #ArchiesHaiToValentineHai, just in time for the season of romance. The narrative unfolds with the tale of a young man ensnared in the chaos of life, forgetting the most romantic day of the year – Valentine’s Day.
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Ditch the Roses by Pepperfry
Pepperfry has launched its innovative campaign, “Ditch the Roses.” Breaking away from traditional gifts like flowers and chocolates, Pepperfry encourages individuals to embrace a fresh perspective on romance.
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#LoveLike_ by BlueStone
BlueStone’s Valentine’s Day social media campaign, #LoveLike_, transports viewers back to the roots of youthful romance. This journey captures the essence of a love that’s exhilarating.
At the heart of this campaign lies a couple whose love story epitomizes moments of stolen kisses, handwritten notes exchanged, and drives under the moonlit sky. Their love is a symphony of passion and adventure, reminiscent of the ride-or-die relationships of the early 2000s.
#SkipTheRoses by ITC Sunfeast
ITC Sunfeast Baked Creations is set to redefine the celebration of love with its #SkipTheRoses campaign. From February 7th to 14th, each day brings a new flavor of love, starting from Rose Day until Valentine’s Day. Each dessert provides a great way to express love on this special day.
#PyaarMeinHigh by Manforce Condoms
Manforce Condoms has launched an innovative campaign, #PyaarMeinHigh, to celebrate Valentine’s Day week uniquely. To spice up the occasion, through this campaign, the brand proposes to celebrate the entire ‘Love Week’ rather than just being limited to Valentine’s Day. The brand conducted a captivating social experiment in collaboration with Gaurav Kapoor, a well-known stand-up comedian and influencer.
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Self-Love with Kicky & Perky
Kicky and Perky announced their collaboration with Mandira Bedi for the launch of their Valentine Special ‘Love Collection.’ As part of the collaboration, Kicky & Perky has released a video titled ‘Self-Love with Kicky & Perky,’ featuring the indomitable spirit of Mandira Bedi, a figure synonymous with resilience, empowerment, and the transformative power of self-love.
#PocketFullOfLove by Spykar
Spykar announces the launch of its latest campaign, “PocketFullOfLove.” The campaign was held on February 10th and 11th, 2024, at Phoenix Palladium Mall in Mumbai. The campaign centered on spreading ‘Pockets full of love’ at the mall, featuring heartfelt compliments on small cards.
These messages brought smiles and positivity to recipients, with Spykar representatives also hosting fun activities like the ‘Spin the Wheel’ game at the store, creating moments of joy and connection.
Ferrero Rocher celebrates #ValentinesDay
Ferrero India Private Limited collaborates with actor Sara Ali Khan in a Ferrero Rocher Moments digital campaign film for Valentine’s Day.
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#MakeNotBuy by Philips Airfryer
Terribly Tiny Tales unveils an IG film titled #MakeNotBuy with the Philips Airfryer, featuring newlyweds Mukti Mohan and Kunal Thakur. The film urges viewers to express their affection by preparing a romantic homemade meal for their partners this Valentine’s Day.
The campaign portrays the idea that homemade gestures of love are irreplaceable, whether it’s cooking a favorite meal from scratch, baking cookies with care, or crafting a handmade card.
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Fortune Foods embraces small gestures of love
This Valentine’s Day, discover the language of love with Fortune Foods. In today’s fast-paced society, virtual chats and social media often take precedence over in-person conversations. Even during meals, couples frequently find themselves immersed in the digital world, missing the chance to connect with each other at a deeper level.
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#LoveOnTheMove by NueGo
NueGo, the intercity electric coach service from GreenCell Mobility, announced the launch of its Valentine’s Day campaign, #LoveOnTheMove. This initiative aims to celebrate love and togetherness by encouraging couples to travel together and spend quality time on the move.
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