Joseph McConellogue has joined Portsmouth, NH-based media planning and buying shop Swell Media as CEO.
He joins COO Allison Potter who founded the agency in 2013.
McConellogue joins from associate partner-performance digital at VSA Partners, but previously held senior positions at IPG's Reprise Digital and GroupM's Mindshare.
In related news, Swell Media has joined independent agency network Meet The People.