Photo: Love Day Preparation

Seth Carey, 4th generation owner of Carey's Flowers in South Hadley, works on a valentines day order at the shop on Tuesday afternoon. "I've been doing this since I was 12. I will be here till late tonight. It’s the single busiest day for the industry," said Carey. STAFF PHOTO/CAROL LOLLIS—

Seth Carey, fourth-generation owner of Carey’s Flowers in South Hadley, works on a Valentine’s Day order at the shop on Tuesday afternoon. “I’ve been doing this since I was 12. I will be here till late tonight — It’s the single busiest day for the industry,” said Carey. STAFF PHOTO/CAROL LOLLIS

Seth Carey, 4th generation owner of Carey's Flowers in South Hadley, works on a valentines day order at the shop on Tuesday afternoon. "I've been doing this since I was 12. I will be here till late tonight. It’s the single busiest day for the industry,," said Carey. STAFF PHOTO/CAROL LOLLIS