According to recent Broadcast Audience Research Council (BARC) data, News18 Bangla has showcased week-on-week growth in its market share, surpassing ABP Ananda in both cumulative reach and market share during the 8 am-8 pm time slot. Showing growth for the past seven weeks, News18 Bangla has garnered a higher market share, surpassing Republic Bangla, TV9, and Zee 24 Ghanta by 50.6%, 71.8%, and 188%, respectively (Source: BARC, Market Share, Week 5’24, All India, TG:15+).
The channel saw an impressive cumulative reach and led by a significant margin of 27.8% over ABP Ananda. (Source: BARC, Weekly Cume Reach’000, Week 4’24, All India, TG 15+. All Day)
News18 Bangla also demonstrated leadership in terms of market share between 8 am to 8 pm, reinforcing itself as the premier destination for news in West Bengal. News18 Bangla captured 26.2% market share, leaving behind ABP Ananda at a market share of 24.2%. (Source: BARC; West Bengal; All 15+; All Days, 08:00 – 20:00; Period: Week 5’24; Market Share%)
As part of News18 Bangla’s efforts to deliver the fastest, most authentic and relevant information, the channel has uplifted its programming with a renewed focus on highlighting local issues, while bringing the national perspective to the audiences.
News18 Bangla’s exhaustive coverage across diverse geographies in West Bengal has played a pivotal role in its success story. It reflects the channel’s commitment to delivering serious, inclusive journalism that resonates with viewers across the state.