Super Bowl LVIII: Best dressed attendees

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The Super Bowl was the biggest game of the year for everyone involved in the NFL, but it’s also an opportunity for fashion fun, with both the Kansas City Chiefs and San Francisco 49ers known for their signature primary red as the Chiefs came out on top.

On Sunday 11 February, players, fans and the players’ loved ones arrived at Allegiant Stadium in Las Vegas to watch the game from the stands, or very expensive suites.

From Taylor Swift and Blake Lively to Kristin Juszczyk, these are the best dressed attendees at the 2024 Super Bowl.

Kristin Juszczyk

The NFL wife to 49ers player Kyle Juszczyk — who created the viral Kansas City Chiefs puffer coats worn by Taylor Swift and Brittany Mahomes last month — sported a jacket of her own creation featuring jerseys from her husband’s entire career, from high school through his journey in the NFL.

Taylor Swift

Swift wore black jeans, a black bustier top, her signature red lipstick, and a red jacket slung over her shoulder, in honour of the Chiefs’ red uniforms. Swift also wore a necklace with the number “87” around her neck, a tribute to Kelce’s team number.

Donna Kelce

The 71-year-old proud football mother donned an honourary jacket with letters spelling out “Super Bowl LVIII” on the back in a show of support for her son, Kansas City Chiefs tight end Travis Kelce.

Travis Kelce

The Kansas City Chiefs tight end arrived for the big game in an all-black outfit covered in sparkles, complete with a matching black bag.

Brittany Mahomes

To cheer on her husband and the rest of the Chiefs, Mahomes wore a Chiefs-red latex corset while in Las Vegas on Sunday. She gave her husband a proper nod with a dazzling custom necklace from Simon G Jewelry with her husband’s number 15 on it that the brand made for her to wear for the game.

Jason Kelce

Travis Kelce’s older brother once again showed up to support the Chiefs decked out in yellow and red checkered overalls with a Kansas City Chiefs logo across the front, complete with a red T-shirt.

Olivia Culpo

Culpo showed off her San Francisco 49ers pride at the Super Bowl 2024 as she got ready to cheer on fiancé Christian McCaffrey in a glamorous black catsuit and a custom coat that spelled out her future last name.

Blake Lively

The Sisterhood of the Travelling Pants alum was seen wearing a red Adidas tracksuit with a white cropped tank top while paired with stiletto heels.

Usher

The R&B singer began his halftime performance on the field in an outfit of all white with a furry cape and multiple layers, which he then stripped off. Usher then took a quick break while HER played guitar, before quickly reappearing in an all-blue outfit covered in blue glitter. He completed the look with a pair of rollerskates, which allowed him to then perform the next few songs while skating around the stage.