Sports betting is coming to X with BetMGM partnership

Elon Musk's X, formerly Twitter, has forged a deal with a sports betting operator, BetMGM, the companies announced on Friday. The deal, which BetMGM describes as a "strategic partnership" with X, will see the operator becoming X's exclusive Live Odds Sports Betting partner and will introduce access to the betting service on X.

Initially, X users in the U.S. will be able to explore the betting odds on pro football, with more professional and college sports to roll out over time. Through the new interface, users will be able to click through to reach BetMGM's website or app where they can then place their bets, but the integration will continue to evolve over time, the company said, suggesting that a future version could make betting even easier on X.

"Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We're bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams," said X CEO Linda Yaccarino in a statement about the new deal.

She also posted a shorter version of this statement to X itself, showing off a screenshot of what the betting integration would look like at launch. Here, a mocked-up image of Super Bowl LVIII on X showed images and select videos from the teams followed by a new section titled "Odds by BETMGM" at the bottom.