Flipkart Health+, the digital healthcare marketplace platform of India’s homegrown Flipkart Group, rolled out a captivating new advertising campaign in collaboration with Lowe Lintas, the creative agency of MullenLowe Lintas Group.
This campaign aims to establish Flipkart Health+ as the preferred platform for online medicine purchases in Uttar Pradesh (UP).
To strengthen its foothold in UP, the campaign focuses on exciting seller discounts on medicines, making Flipkart Health+ an attractive option for consumers seeking affordable, genuine, and reliable medicines.
Moreover, the company has deployed various initiatives to improve delivery speed and the availability of a wide range of medicines to enhance the overall customer experience. In addition, Flipkart Health+ has also initiated offline awareness activations at seller partner stores to boost the campaign.
The campaign created by Lowe Lintas Bengaluru showcases Flipkart Health+ as the go-to platform for all medicinal needs with a localized touch. Both the films’ narratives are centered around the dynamic relationship between Saurabh Shukla and Sparsh Srivastava, set against the backdrop of UP.
The grandfather-grandson duo navigate through a local setup. Both campaigns comically endorse the convenience, reliability, and cost-effectiveness of purchasing medicines via Flipkart Health+. This approach adds authenticity to the campaign and enhances its resonance with the local audience.
Speaking about the campaign, Dhruvish Thakkar, Head of Marketing & Growth at Flipkart Health+, said, “Within a short span of two years, Flipkart Health+ has established itself as one of India’s most trusted online pharmacy brands that is solving for affordability and accessibility across India. We’re excited to strengthen our presence in Uttar Pradesh through offers and initiatives that elevate customers’ experience and position Flipkart Health+ as a reliable healthcare partner. Through the campaign, we aim to underscore UP as a priority market for Flipkart Health+.”
Arpan Bhattacharyya, Executive Director – Head of Creative, Copy (South) at Lowe Lintas Bengaluru, also added, “As UP is a priority market for Flipkart Health+, we dug into the colorful fabric of the land and came up with characters who could deliver the message with a signature punch. We kept the messaging simple and to the point. And then turned it over to the magical duo of Saurabh Shukla and Sparsh Srivastava who added more than just a dose of swagger to the campaign. Hopefully, it’s just what the doctor ordered!”
CREDITS:
- Brand : Flipkart Health +
- Agency : Lowe Lintas, Bangalore
- Planning : Kishore Subramanian, Saumya Chattopadhyay, Arithree Chaudhuri
- Creative : Arpan Bhattacharyya, Pradeep Ravindran, Sahul Patri, Lalit Bharadva, Likhith Rohan
- Account Management : Sonali Khanna, Nabeel Ahmed, Adhith S, Jamila Mustafa
- Director : Devika Chaturvedi
- Production House : Crazy Few Films