Madhya Pradesh polls: What's making an Indore tailor laugh all the way to the bank

As Madhya Pradesh witnesses rising poll frenzy, the owner of an Indore tailoring shop is laughing all the way to the bank.

According to a report by news agency PTI, demand for kurtas is soaring in the shop as political leaders in the state enter the business end of campaigning.

The name of the shop is Pehalwan Tailors, PTI's report said. It is a 140-year-old shop at Indore's MG Road.

A video accompanying the report shows how tailors at the shop are working round the clock to make sure the rising demand for kurtas can be met.

In the video, the owner of the shop describes why his business is a bigger hit than those of his rivals.

All the kurtas and pajamas stitched in the shop are hand-made, which ensures that they fit better compared to machine-made ones, the owner is heard explaining in the video.

Madhya Pradesh, one of the country's big states, goes to polls on November 17.

The state is likely to see an intense showdown that could have wider political ramifications for both the Congress and the BJP as the all-important 2024 general elections approach.