Snap-on (NYSE:SNA – Get Free Report) and Decker Manufacturing (OTCMKTS:DMFG – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, institutional ownership, dividends, analyst recommendations, profitability, risk and earnings.
Earnings & Valuation
This table compares Snap-on and Decker Manufacturing’s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Snap-on | $4.49 billion | 2.95 | $911.70 million | $18.05 | 13.87 |
| Decker Manufacturing | N/A | N/A | N/A | N/A | N/A |
Snap-on has higher revenue and earnings than Decker Manufacturing.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Snap-on | 1 | 4 | 4 | 0 | 2.33 |
| Decker Manufacturing | 0 | 0 | 0 | 0 | N/A |
Snap-on presently has a consensus target price of $298.17, suggesting a potential upside of 19.10%. Given Snap-on’s higher possible upside, research analysts clearly believe Snap-on is more favorable than Decker Manufacturing.
Insider and Institutional Ownership
83.9% of Snap-on shares are held by institutional investors. 4.2% of Snap-on shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Profitability
This table compares Snap-on and Decker Manufacturing’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Snap-on | 21.06% | 21.38% | 13.85% |
| Decker Manufacturing | N/A | N/A | N/A |
Summary
Snap-on beats Decker Manufacturing on 8 of the 8 factors compared between the two stocks.
About Snap-on
Snap-on Incorporated manufactures and markets tools, equipment, diagnostics, and repair information and systems solutions for professional users worldwide. It operates through Commercial & Industrial Group, Snap-on Tools Group, Repair Systems & Information Group, and Financial Services segments. The company provides hand tools, including wrenches, sockets, ratchet wrenches, pliers, screwdrivers, punches and chisels, saws and cutting tools, pruning tools, torque measuring instruments, and other related products; power tools, such as cordless, pneumatic, and hydraulic and corded tools; and tool storage products comprising tool chests, roll cabinets, and other products. It also provides handheld and computer-based diagnostic products, service and repair information products, diagnostic software solutions, electronic parts catalogs, business management systems and services, point-of-sale systems, integrated systems for vehicle service shops, original equipment manufacturer purchasing facilitation services, and warranty management systems and analytics; and engineered solutions. In addition, the company offers solutions for the service of vehicles and industrial equipment that include wheel alignment equipment, wheel balancers, tire changers, vehicle lifts, test lane equipment, collision repair equipment, vehicle air conditioning service equipment, brake service equipment, fluid exchange equipment, transmission troubleshooting equipment, safety testing equipment, battery chargers, and hoists, as well as after-sales support services and training programs. Further, it provides financing programs to facilitate the sales of its products and support its franchise business. The company serves the aviation and aerospace, agriculture, infrastructure construction, government and military, mining, natural resources, power generation, and technical education industries Snap-on Incorporated was founded in 1920 and is headquartered in Kenosha, Wisconsin.
About Decker Manufacturing
Decker Manufacturing Corporation manufactures hex nuts, weld nuts, pipe plugs, and other industrial fasteners to the automotive, agricultural, farm implement, heavy duty equipment, and construction industries. The company offers weld fasteners, nut/washer assemblies, wheel nuts, locknuts, flange nuts, and pipe/drain plugs for passenger car and truck assembly applications, powertrains, transmissions, and chassis; hex, tower, guard rail, and culvert nuts for highways, signage, bridges, and building constructions; internal engine, hitch, and trailer fasteners; and seat belts and guard rails for safety market applications. It also provides shipping, technical assistance, product quality planning and production part approval processes. The company was formerly known as Decker Screw Products Company and changed its names to Decker Manufacturing Corporation in 1945. Decker Manufacturing Corporation was founded in 1927 and is based in Albion, Michigan.
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