Grindr (NYSE:GRND – Get Free Report) and AdTheorent (NASDAQ:ADTH – Get Free Report) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, risk, valuation, profitability and earnings.
Profitability
This table compares Grindr and AdTheorent’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Grindr | N/A | -3.03% | -2.42% |
| AdTheorent | 10.12% | 8.41% | 7.06% |
Risk & Volatility
Grindr has a beta of 0.13, suggesting that its stock price is 87% less volatile than the S&P 500. Comparatively, AdTheorent has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Grindr | 0 | 0 | 0 | 0 | N/A |
| AdTheorent | 1 | 2 | 2 | 0 | 2.20 |
AdTheorent has a consensus price target of $3.57, suggesting a potential upside of 195.16%. Given AdTheorent’s higher possible upside, analysts plainly believe AdTheorent is more favorable than Grindr.
Insider & Institutional Ownership
6.8% of Grindr shares are held by institutional investors. Comparatively, 16.0% of AdTheorent shares are held by institutional investors. 78.2% of Grindr shares are held by company insiders. Comparatively, 7.1% of AdTheorent shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Earnings and Valuation
This table compares Grindr and AdTheorent’s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Grindr | $195.01 million | 5.09 | $850,000.00 | N/A | N/A |
| AdTheorent | $166.08 million | 0.64 | $29.34 million | $0.17 | 7.12 |
AdTheorent has lower revenue, but higher earnings than Grindr.
Summary
AdTheorent beats Grindr on 8 of the 11 factors compared between the two stocks.
About Grindr
Grindr Inc. operates social network platform for the LGBTQ community. Its platform enables gay, bisexual, transgender, and queer people to find and engage with each other, share content and experiences, and express themselves. It offers ad-supported service and a premium subscription version; and manages Blendr, a dating service application. Grindr Inc. was founded in 2009 and is headquartered in West Hollywood, California.
About AdTheorent
AdTheorent Holding Company, Inc., a digital media platform, provides programmatic digital advertising services for advertising agency and brand customers in the United States, Canada, the United Kingdom, France, and internationally. It uses machine learning and advanced data science to organize, analyze, and operationalize non-sensitive data to deliver real-world value for customers. The company offers predictive targeting solutions across various customer industry verticals and consumer screens, including customized targeting, measurement, and analytical services; and location-based targeting and geo-intelligence solutions. The company was founded in 2012 and is headquartered in New York, New York.
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