Curaleaf (OTCMKTS:CURLF – Get Free Report) and True Drinks (OTCMKTS:TRUU – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, risk, institutional ownership, profitability and valuation.
Analyst Recommendations
This is a breakdown of current ratings and price targets for Curaleaf and True Drinks, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Curaleaf | 1 | 1 | 9 | 0 | 2.73 |
| True Drinks | 0 | 0 | 0 | 0 | N/A |
Curaleaf presently has a consensus target price of $13.00, indicating a potential upside of 202.33%. Given Curaleaf’s higher possible upside, analysts plainly believe Curaleaf is more favorable than True Drinks.
Institutional and Insider Ownership
Earnings & Valuation
This table compares Curaleaf and True Drinks’ revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Curaleaf | $1.34 billion | 2.03 | -$370.10 million | ($0.60) | -7.17 |
| True Drinks | $1.95 million | 235.02 | -$3.88 million | $0.01 | 9.22 |
True Drinks has lower revenue, but higher earnings than Curaleaf. Curaleaf is trading at a lower price-to-earnings ratio than True Drinks, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Curaleaf and True Drinks’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Curaleaf | -31.99% | -23.38% | -8.89% |
| True Drinks | -255.80% | N/A | -165.86% |
About Curaleaf
Curaleaf Holdings, Inc. operates a cannabis operator in the United States. It operates through Domestic Operations and International Operations segments. The company engages in the cultivation, production, and sale of cannabis products through retail and wholesale channels. In addition, it offers flowers, pre-rolls, flower pods, and dry-herb vaporizer cartridges; concentrates for vaporizing, such as pre-filled vaporizer cartridges and disposable vaporizer pens; and concentrates for dabbing, including distillate droppers, mints, topical balms and lotions, tinctures, lozenges, capsules, and edibles. Further, the company provides hemp-based CBD and cannabigerol products. The company was founded in 2010 and is headquartered in New York, New York.
About True Drinks
True Drinks Holdings, Inc. markets and distributes nutritional supplement drinks. The company sells Bazi All Natural Energy, a liquid nutritional supplement drink through drinkbazi.com. It also formulates products containing CBD; and produces and distributes vapor products in approximately 90 countries. The company was formerly known as True Drinks, Inc. and changed its name to True Drinks Holdings, Inc. in October 2012. True Drinks Holdings, Inc. was founded in 2008 and is headquartered in Irvine, California.
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