Vimeo (NASDAQ:VMEO – Get Free Report) and Professional Diversity Network (NASDAQ:IPDN – Get Free Report) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, risk, valuation, profitability, institutional ownership and earnings.
Institutional & Insider Ownership
84.3% of Vimeo shares are held by institutional investors. Comparatively, 7.9% of Professional Diversity Network shares are held by institutional investors. 7.9% of Vimeo shares are held by company insiders. Comparatively, 3.5% of Professional Diversity Network shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Vimeo and Professional Diversity Network’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Vimeo | -5.10% | -6.09% | -3.57% |
| Professional Diversity Network | -59.36% | -197.78% | -67.87% |
Volatility & Risk
Valuation and Earnings
This table compares Vimeo and Professional Diversity Network’s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Vimeo | $433.03 million | 1.50 | -$79.59 million | ($0.13) | -30.00 |
| Professional Diversity Network | $8.31 million | 3.55 | -$2.60 million | N/A | N/A |
Professional Diversity Network has lower revenue, but higher earnings than Vimeo.
Analyst Recommendations
This is a breakdown of current ratings for Vimeo and Professional Diversity Network, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Vimeo | 0 | 0 | 1 | 0 | 3.00 |
| Professional Diversity Network | 0 | 0 | 0 | 0 | N/A |
Vimeo presently has a consensus target price of $6.06, indicating a potential upside of 55.45%. Given Vimeo’s higher probable upside, equities analysts plainly believe Vimeo is more favorable than Professional Diversity Network.
Summary
Vimeo beats Professional Diversity Network on 8 of the 11 factors compared between the two stocks.
About Vimeo
Vimeo, Inc., together with its subsidiaries, provides video software solutions worldwide. The company provides the video tools through a software-as-a-service model, which enables its users to create, collaborate, and communicate with video on a single platform. It also offers over-the-top OTT streaming and monetization services; AI-driven video creation and editing tools; and interactive and shoppable video tools. It serves large organizations, small businesses, creative professionals, marketers, agencies, schools, and nonprofits. The company was founded in 2004 and is headquartered in New York, New York.
About Professional Diversity Network
Professional Diversity Network, Inc. operates online professional networking communities with career resources in the United States. It operates in three segments: Professional Diversity Network (PDN Network), National Association of Professional Women (NAPW Network), and RemoteMore USA (RemoteMore). The company offers online professional job seeking communities that offers recruitment services, such as single and multiple job postings, recruitment media, talent recruitment communities, corporate memberships, hiring campaign marketing and advertising, e-newsletter marketing, and research and outreach services to various cultural groups and employers. It also provides consumer advertising and consumer marketing solutions through advertising and job postings on its websites. In addition, the company operates a women-only professional networking organization; and offers companies with talented engineers to provide solutions to their software needs. The company was incorporated in 2003 and is headquartered in Chicago, Illinois.
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