Prof Philip Kotler and Dr David Aaker's insights are set to take center stage in an exclusive session during the upcoming masterclass. From the role of marketing in contemporary businesses to the impact of emerging digital tools, they will navigate the audience through a comprehensive exploration of marketing's new horizons.
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In the rapidly evolving world of business, effective leadership is paramount. It serves as the cornerstone for organizational growth, innovation, and resilience. Organizations confront a multitude of challenges, from inflation to climate change and hyper-competition. Effective marketing and branding are pivotal in addressing these challenges and fostering innovation. We will examine how marketing and branding strategies can help organizations adapt to this volatile environment.
The Economic Times presents a unique opportunity to gain unparalleled insights from leading luminaries in the field - Prof. Philip Kotler and Dr. David Aaker. They will share insights into the future of marketing and branding in today's dynamic world. We will delve into the emerging paradigms in marketing, such as Quantum Marketing, and the transformative power of branding. Join us for a two-day ETMasterclass that will reshape your understanding of marketing and branding in the modern world.
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Prof. Philip Kotler is quoted around the world as the “father of modern marketing.” He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Discover the Fifth Paradigm of Marketing with Prof. Kotler. Explore the transformative potential of technologies like artificial intelligence, augmented reality, and blockchain. Learn how to captivate the ever-distracted consumer in this cluttered digital age. Gain insights on crafting a multi-dimensional brand identity that stands out.
Prof. Kotler will dissect the forces reshaping marketing, the role of marketing in businesses, and the evolving digital tools. He will explore the relationship between product development and marketing, the fate of retail in the digital age, and new practices in marketing. His session promises to provide a roadmap for navigating the ever-changing marketing landscape.
Dr David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model, and has received numerous awards for his contributions to the science of marketing. Dr Aaker will unveil the future of branding. Dive into disruptive innovation and the creation of impactful subcategories. Explore how branding can address societal needs and inspire real change. Learn to communicate effectively in the digital age, leveraging the power of signature stories.
Dr Aaker will shed light on disruptive innovation, the role of branding in creating new subcategories, and the importance of addressing societal needs. We will learn how to communicate effectively in the digital age and leverage signature stories. His insights will equip organizations with strategies to thrive in the coming decades.
Our masterclass is designed for interaction. Engage in Q&A sessions with Prof. Kotler and Dr. Aaker. Submit your marketing blueprint in advance for personalized insights. Network with fellow participants and industry leaders.
4. Empower Your Leadership Team
This masterclass isn't just for marketers; it's for leaders. Empower your leadership team with the latest strategies in marketing, branding, profitability, and sustainability.
Receive a certificate of participation signed by Prof. Kotler and Dr. Aaker, showcasing your commitment to staying at the forefront of marketing and branding.
Joining the marketing and branding gurus will be Mr. Raja Rajamannar and Prof. Arvind Sahay. Mr. Raja Rajamannar is the Chief Marketing and Communication Officer and President of Healthcare Business at Mastercard. He's at the forefront of redefining marketing in the Fifth Paradigm. With new technologies like artificial intelligence, Web 3, augmented reality, 5G connectivity, and blockchain on the horizon, he's poised to lead a marketing revolution.
In a world saturated with advertising, where consumer attention spans are shrinking, Mr. Rajamannar believes in finding innovative ways to break through the clutter. He understands the importance of expressing a brand's unique sentiment through various sensory channels, whether it's through sight, sound, or taste. Join his session on September 14th to explore how Quantum Marketing is set to transform how we connect with consumers.
Prof. Arvind Sahay, a distinguished figure in the marketing world, holds the position of Professor of Marketing at IIM - Ahmedabad. With a Ph.D. from the University of Texas Austin, a P.G.D.M. from IIM Ahmedabad, and a B.Tech. from IIT Kanpur, his credentials are as impressive as his insights.
On September 15th, during the masterclass, Prof. Sahay will unravel the fascinating world of the Neuroscience of Branding. He'll delve into the fundamental brain operating principles that underlie consumer behaviour and brand success. Learn how our brains store memories related to brands and how to strategically focus on the right kind of memories. Discover the essential building blocks for effective brand building and sustenance.
Who Should Attend?
This masterclass is ideal for C-suite executives, senior management, and managerial groups ready to embark on a branding and advertising journey that transforms businesses. Interested in making your whole team attend - you can register a group as well. Don't miss this opportunity to equip your team with the knowledge, insights, and tools they need to drive your organization's success.
Secure Your Spot
Join us for this exclusive masterclass on September 14th and 15th. Register now to secure your spot and unlock the future of marketing and branding. Your journey to marketing excellence begins here.
In a world filled with challenges and uncertainties, leadership training, marketing, and branding are powerful tools for organizations. They pave the way for sustainable growth, innovation, and competitive advantage. The ETMasterclass workshop promises to be a transformative experience, guiding organizations towards success in the Fifth Paradigm of marketing and branding.
The Reserve Bank of India (RBI) has been making informal inquiries with select bond market participants about the impact of allowing settlement of domestic sovereign debt on the Euroclear platform, a move that experts believe would help expand the overseas investor base for local debt and eventually lower borrowing costs through inclusion of these bonds in globally tracked indices.
Foxconn is exploring opportunities to manufacture electric vehicles (EVs) in India and Tamil Nadu is one of the states it is considering to set up a plant, the Taiwanese contract manufacturer’s local representative said.
SAIC Motor Corp is weighing multiple options to partner an Indian company for expanding its presence in the growing automobile market, said Chen Hong, chairman of China’s largest automaker.
ET Online
ET Online
Thursday, 07 Sep, 2023
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