Elon Musk rebranded Twitter as “X” and the internet reacted with jokes and befuddlement.
The long-promised change went live to start this week and it is…something else. Twitter or, erm….X, I guess…immediately began to do what it does. It made jokes reacting to the pointless change rebranding a super-well-known social media site that cost Musk $44 billion to purchase.
Folks especially zeroed-in on the relatively bland logo.
UK streamer itvX noticed it looked pretty familiar.
Others pointed out that the logo seemed like it was literally just an X in a certain font. In other words, the logo doesn’t look like it was designed at all.
It also seemed quite strange to people that the rebrand from Twitter to X was far from total. Users still, for instance, got presented with a “tweet” button and a search bar labeled “search Twitter.”
And despite being called X, the social media site still had all the issues that have plagued Musk’s version of Twitter: ads were down and things seemed to change with no plan.
And, the internet being the internet, there were lots of jokes about the sudden X rebrand.
The X app is here, Twitter is no more. Except Twitter kind of still exists. So for the time being folks on the X app will tweet about Twitter being gone. Makes perfect sense for Elon Musk’s version of Twitter…oops, I mean X.
