Alaska Air Group (NYSE:ALK – Get Free Report) and Harbor Diversified (OTCMKTS:HRBR – Get Free Report) are both transportation companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation and profitability.
Volatility and Risk
Alaska Air Group has a beta of 1.55, suggesting that its share price is 55% more volatile than the S&P 500. Comparatively, Harbor Diversified has a beta of 1.69, suggesting that its share price is 69% more volatile than the S&P 500.
Institutional and Insider Ownership
79.0% of Alaska Air Group shares are held by institutional investors. Comparatively, 0.0% of Harbor Diversified shares are held by institutional investors. 0.7% of Alaska Air Group shares are held by insiders. Comparatively, 1.0% of Harbor Diversified shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Alaska Air Group | $9.65 billion | 0.69 | $58.00 million | $0.46 | 113.83 |
| Harbor Diversified | $280.86 million | 0.36 | $39.11 million | N/A | N/A |
Alaska Air Group has higher revenue and earnings than Harbor Diversified.
Profitability
This table compares Alaska Air Group and Harbor Diversified’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Alaska Air Group | 0.58% | 17.03% | 4.46% |
| Harbor Diversified | N/A | N/A | N/A |
Analyst Ratings
This is a summary of current ratings and target prices for Alaska Air Group and Harbor Diversified, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Alaska Air Group | 0 | 1 | 9 | 1 | 3.00 |
| Harbor Diversified | 0 | 0 | 0 | 0 | N/A |
Alaska Air Group presently has a consensus price target of $65.43, indicating a potential upside of 24.95%. Given Alaska Air Group’s higher probable upside, analysts clearly believe Alaska Air Group is more favorable than Harbor Diversified.
Summary
Alaska Air Group beats Harbor Diversified on 10 of the 12 factors compared between the two stocks.
About Alaska Air Group
Alaska Air Group, Inc., through its subsidiaries, operated airlines. The company operates through three segments: Mainline, Regional, and Horizon. The company offers scheduled air transportation services on Boeing and Airbus jet aircraft for passengers and cargo throughout the United States, and in parts of Mexico, Costa Rica, and Belize; and for passengers across a shorter distance network within the United States and Canada. Alaska Air Group, Inc. was founded in 1932 and is based in Seattle, Washington.
About Harbor Diversified
Harbor Diversified, Inc., together with its subsidiaries, provides air transportation services in the United States. It also leases and finances flight equipment. As of December 31, 2022, it owned and operated a fleet of 64 regional jets. The company was formerly known as Harbor BioSciences, Inc. and changed its name to Harbor Diversified, Inc. in February 2012. Harbor Diversified, Inc. was incorporated in 1992 and is headquartered in Appleton, Wisconsin.
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