goeasy (OTCMKTS:EHMEF – Get Free Report) and Gentera (OTCMKTS:CMPRF – Get Free Report) are both financial services companies, but which is the better business? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.
Valuation & Earnings
This table compares goeasy and Gentera’s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| goeasy | N/A | N/A | N/A | $1.24 | 72.29 |
| Gentera | N/A | N/A | N/A | $1.95 | 0.62 |
Gentera is trading at a lower price-to-earnings ratio than goeasy, indicating that it is currently the more affordable of the two stocks.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| goeasy | N/A | N/A | N/A |
| Gentera | N/A | N/A | N/A |
Dividends
goeasy pays an annual dividend of $0.26 per share and has a dividend yield of 0.3%. Gentera pays an annual dividend of $1.10 per share and has a dividend yield of 91.7%. goeasy pays out 20.5% of its earnings in the form of a dividend. Gentera pays out 56.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
Analyst Ratings
This is a summary of current ratings and recommmendations for goeasy and Gentera, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| goeasy | 0 | 0 | 3 | 0 | 3.00 |
| Gentera | 0 | 1 | 0 | 0 | 2.00 |
goeasy currently has a consensus target price of $163.83, suggesting a potential upside of 82.04%. Given goeasy’s stronger consensus rating and higher probable upside, research analysts plainly believe goeasy is more favorable than Gentera.
Insider & Institutional Ownership
23.7% of goeasy shares are owned by institutional investors. Comparatively, 25.2% of Gentera shares are owned by institutional investors. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Summary
goeasy beats Gentera on 5 of the 8 factors compared between the two stocks.
About goeasy
goeasy Ltd. provides non-prime leasing and lending services under the easyhome, easyfinancial, and LendCare brands to consumers in Canada. The company operates through two segments, Easyfinancial and Easyhome. It offers unsecured and real estate secured installment loans; home equity secured instalment loans and automotive vehicle financing; and loans to finance the purchase of retail goods, powersports and recreational vehicles, home improvement projects, and healthcare related products and services. The company also leases household furniture, appliances, electronics, and unsecured lending products to retail consumers. The company was formerly known as easyhome Ltd. and changed its name to goeasy Ltd. in September 2015. goeasy Ltd. was incorporated in 1990 and is headquartered in Mississauga, Canada.
About Gentera
Gentera, S. A. B. de C. V. provides various financial products and services in Mexico and Peru. The company offers individual and group credit, savings, insurance, and transactional channels services to entrepreneurs and microentrepreneurs. It also provides insurance agent services; and personal loans; as well as operates as a bank commission agent administrator that offers financial operations, payment of services, and cellphone top-ups services. The company was formerly known as Financiera Compartamos, S.A. B. de C. V. Gentera, S. A. B. de C. V. was founded in 1990 and is headquartered in Mexico City, Mexico.
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