Manchester United launched the new adidas home kit for the upcoming 2023/24 season on Tuesday.
“The deep connection between Manchester and its rich industrial heritage is beautifully represented in our new home kit," Manchester United wrote on their website.
New season = new gear 🔥#MUFC || @adidasFootball pic.twitter.com/qWpufr1qVj— Manchester United (@ManUtd) June 27, 2023
The jersey pays homage to the city’s iconic red rose in a stunning geometric design and draws inspiration from the bridge over the River Irwell, which connects Manchester and Salford and stands as a symbol of the city’s strength and its profound impact on the world during the industrial revolution.
The predominantly red jersey boasts black detailing across the shoulders and a red, white, and black striped flat-knit crew neck collar. The club crest and adidas logo shine bright in white on the chest.
The new home jersey not only represents the fans and the city but also features innovative technologies to enhance player performance.
The on-field version of the shirt utilises ‘HEAT.RDY’ technology, which keeps players comfortable and cool by utilising breathable fabric that absorbs moisture and dries quickly.
The replica version, designed for fans, incorporates ‘AEROREADY’ technology, which ensures the body stays dry by using sweat-wicking and absorbent materials.
Furthermore, the new home kit is manufactured with 100% recycled materials, demonstrating adidas’ commitment to sustainability and their ongoing efforts to combat plastic waste.