Exclusive – COTT: Disney+ Hotstar is top OTT platform; JioCinema’s Asur S2 and Bloody Daddy are the top titles in week 24

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Disney+ Hotstar, JioCinema and ZEE5 were the Top 3 OTT Platforms in the week 24 of 2023 (COTT Week: 11th Jun – 17th Jun 23). During week 24, JioCinema’s Asur S2 secured the top spot on the Top Shows and Top Binged list.

Following Asur S2, Netflix’s Scoop and Disney+ Hotstar’s City Of Dreams S3 secured the second and third spot on the Top Shows list and Top Binged Shows list respectively. During this week Bloody Daddy on JioCinema was the Top Movie.

Top 3 OTT Platforms

Disney+ Hotstar, JioCinema and ZEE5 were the top three OTT platforms in India in week 24. Disney+ Hotstar was the top OTT platform with a reach of 12.16% translating into 60.31 million unique viewers, followed by JioCinema with 35.17 million unique viewers and a reach of 7.09%.

ZEE5 came in third place with a reach of 3.43% translating into 17.01 million unique viewers.

Platforms

Reach

Unique viewers (In Million)*

Disney + Hotstar

12.16%

60.31

JioCinema

7.09%

35.17

Zee5

3.43%

17.01

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

Top Shows

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Asur S2 on JioCinema was the top show with a reach of 1.56% translating into 7.74 million unique viewers, followed by Scoop on Netflix that clocked in 3.44 million unique viewers and a reach of 0.69%.

Disney+ Hotstar’s series City Of Dreams S3 came in third place with a reach of 0.61% translating into 3.03 million unique viewer.

Shows

Reach

Unique viewers (In Million)*

Asur S2 (JioCinema)

1.56%

7.74

Scoop (Netflix)

0.69%

3.44

City Of Dreams S3 (Disney + Hotstar)

0.61%

3.03

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

Top Binged Shows

Asur S2 on JioCinema was the top binged show with a reach of 0.86% translating into 4.26 million unique viewers, followed by Scoop on Netflix that clocked in 1.72 million unique viewers and a reach of 0.35%.

Disney+ Hotstar’s series City Of Dreams S3 came in third place with a reach of 0.31% translating into 1.52 million unique viewer.

Binged Shows

Reach

Unique viewers (In Million)*

Asur S2 (Jio Cinema)

0.86%

4.26

Scoop (Netflix)

0.35%

1.72

City Of Dreams S3 (Disney + Hotstar)

0.31%

1.52

Binge:- Shows/Web series: Calculated on the basis of a Minimum of 3 episodes viewing across 24 Hours.

Top Movies

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Bloody Daddy on JioCinema was the top movie in the week 24 with 5.77 million unique viewers translating to a reach of 1.16% followed by Avatar: The Way of Water (Disney+ Hotstar) and Extraction 2 (Netflix).

Avatar: The Way of Water secured 5.34 million unique viewers translating to a reach of 1.08% and Extraction 2 garnered a reach of 0.76% with 3.76 million unique viewers.

Movies

Reach

Unique viewers (In Million)*

Bloody Daddy (JioCinema)

1.16%

5.77

Avatar: The Way of Water (Disney + Hotstar)

1.08%

5.34

Extraction 2 (Netflix)

0.76%

3.76

Reach: Shows/Web Series/Movies: Calculated on the basis of a minimum of 1 min viewing across 24 hours.

Chrome DM’s Chrome OTT service is available to subscribers via app and the internet, and covers and provides information on all detailed aspects of OTT players across 3429 towns and 5,93,615 villages, translating to 574 million Internet Users, along with the customized dashboards and analytics.

These include:

  • Live viewership of platforms/shows on-the-go

  • Real-time migration of platforms on-the-go

  • Customised Web Dashboard on-the-go

  • Rich & comprehensive client interface for detailed viewership, share, TSV data reports by demographic by genre and by market on-the-go

Chrome DM’s COTT (www.chromeott.com): All primary inputs are a hybrid of auto generated data via Chrome DM’s SDKs & captured content consumption via Chrome DM’s survey apps. E.g. Top Platforms & Top Shows modules are auto generated from the SDKs, whereas artiste affinity/ awareness scores come from the Chrome DM’s survey apps.

These inputs are captured across a subset of Chrome’s panel of 70,406 respondents. The surveys are conducted on base of the following parameters: Demographics, Sociographies and Psychographics.

Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.