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https://www.wsj.com/articles/shadow-of-ai-flits-about-cannes-lions-ad-extravanganza-91179760

Shadow of AI Flits About Cannes Lions Ad Extravanganza

Fears of the technology didn’t dampen the annual bash, but its potential to wreck and remake the global ad industry suffused the five-day event

By

Katie Deighton

June 24, 2023 6:00 am ET

The Foo Fighters played a concert hosted by Spotify at the Cannes Lions festival. Some attendees who couldn’t get tickets to the show resorted to climbing garbage cans and trees to get a view. Photo: Getty Images for Spotify

The specter of artificial intelligence swirled over a large and otherwise convivial crowd of marketing executives this week at the Cannes Lions International Festival of Creativity, the advertising industry’s five-day yearly gathering on the French Riviera.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.