Clikia (OTCMKTS:CLKA – Get Rating) and AdTheorent (NASDAQ:ADTH – Get Rating) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations and valuation.
Profitability
This table compares Clikia and AdTheorent’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Clikia | N/A | N/A | N/A |
| AdTheorent | 40.03% | 12.51% | 10.22% |
Analyst Ratings
This is a summary of current recommendations and price targets for Clikia and AdTheorent, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Clikia | 0 | 0 | 0 | 0 | N/A |
| AdTheorent | 1 | 2 | 2 | 0 | 2.20 |
Earnings and Valuation
This table compares Clikia and AdTheorent’s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Clikia | N/A | N/A | -$540,000.00 | N/A | N/A |
| AdTheorent | $164.52 million | 0.93 | $29.34 million | $0.70 | 2.50 |
AdTheorent has higher revenue and earnings than Clikia.
Institutional and Insider Ownership
14.7% of AdTheorent shares are owned by institutional investors. 7.1% of AdTheorent shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Risk and Volatility
Clikia has a beta of 3, meaning that its share price is 200% more volatile than the S&P 500. Comparatively, AdTheorent has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500.
Summary
AdTheorent beats Clikia on 9 of the 10 factors compared between the two stocks.
About Clikia
Clikia Corp., through its subsidiary, Maison Luxe LLC, engages in retailing luxury goods. It primarily focuses on offering fine timepieces and jewelry on wholesale and business-to-consumer basis. The company is based in Baton Rouge, Louisiana.
About AdTheorent
AdTheorent Holding Company, Inc., a digital media platform, provides programmatic digital advertising services for advertising agency and brand customers in the United States, Canada, the United Kingdom, France, and internationally. It uses machine learning and advanced data science to organize, analyze, and operationalize non-sensitive data to deliver real-world value for customers. The company offers predictive targeting solutions across various customer industry verticals and consumer screens, including customized targeting, measurement, and analytical services; and location-based targeting and geo-intelligence solutions. The company was founded in 2012 and is headquartered in New York, New York.
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