HelloFresh (OTCMKTS:HLFFF – Get Rating) and Ruth’s Hospitality Group (NASDAQ:RUTH – Get Rating) are both consumer cyclical companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, risk, analyst recommendations, earnings and institutional ownership.
Analyst Recommendations
This is a summary of recent recommendations and price targets for HelloFresh and Ruth’s Hospitality Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| HelloFresh | 0 | 4 | 4 | 0 | 2.50 |
| Ruth’s Hospitality Group | 0 | 2 | 0 | 0 | 2.00 |
HelloFresh currently has a consensus target price of $43.67, indicating a potential upside of 84.64%. Ruth’s Hospitality Group has a consensus target price of $22.50, indicating a potential upside of 4.70%. Given HelloFresh’s stronger consensus rating and higher probable upside, analysts plainly believe HelloFresh is more favorable than Ruth’s Hospitality Group.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| HelloFresh | N/A | N/A | N/A | N/A | N/A |
| Ruth’s Hospitality Group | $505.86 million | 1.36 | $38.62 million | $1.20 | 17.91 |
Ruth’s Hospitality Group has higher revenue and earnings than HelloFresh.
Profitability
This table compares HelloFresh and Ruth’s Hospitality Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| HelloFresh | N/A | N/A | N/A |
| Ruth’s Hospitality Group | 7.66% | 32.00% | 8.63% |
Institutional & Insider Ownership
87.3% of Ruth’s Hospitality Group shares are owned by institutional investors. 6.0% of Ruth’s Hospitality Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Summary
Ruth’s Hospitality Group beats HelloFresh on 6 of the 9 factors compared between the two stocks.
About HelloFresh
HelloFresh SE engages in the provision of food solutions. It operates through the following geographical segments: USA and International. The International segment comprises Australia, Austria, Belgium, Canada, Germany, the Netherlands, Switzerland, and the United Kingdom. The company was founded by Jessica Nilsson Schultz, Thomas W. Griesel, and Dominik S. Richter in 2011 and is headquartered in Berlin, Germany.
About Ruth’s Hospitality Group
Ruth's Hospitality Group, Inc., together with its subsidiaries, develops, operates, and franchises fine dining restaurants under the Ruth's Chris Steak House name. Its restaurants offer food and beverage products to special occasion diners and frequent customers, as well as business clients. The company was formerly known as Ruth's Chris Steak House, Inc. and changed its name to Ruth's Hospitality Group, Inc. in May 2008. Ruth's Hospitality Group, Inc. was founded in 1965 and is headquartered in Winter Park, Florida.
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