First came the Big Red Boots, a cartoonish pair of shoes that invoked a lot of questions. The viral boots by cheeky art collective MSCHF(opens in a new tab) had the internet obsessed since debuting at New York Fashion Week in February. But it seems their time in the spotlight is over; apparently it's the summer of Big Yellow Boots.
What are the Big Yellow Boots?
MSCHF's new product(opens in a new tab) was revealed by Estonian musician Tommy Cash(opens in a new tab) at Paris Fashion Week on Thursday. And it was hard to miss. On Cash's Instagram post, the official Crocs account left a short comment: "I–"
The boots are the result of a collaboration between MSCHF and Crocs, first reported by Complex(opens in a new tab). MSCHF also confirmed to Highsnobiety(opens in a new tab) that the shoes were manufactured by the collective. They aren't available for purchase just yet.
What does the internet have to say?
As with all MSCHF creations, the internet sits up and has a lot to say. So far, the Big Yellow Boots are just about making the rounds but Twitter and TikTok are sure to react more — especially once MSCHF actually starts selling the shoes.
"@mschf is a serious shoe brand that fits the fact that we are living in a simulation," tweeted @AnthonyMcG2(opens in a new tab).
Others have taken a liking to the bizarre product. "MSCHF X CROCS boots win for brand collaboration of the year," said @iiiitsandrea(opens in a new tab).
Tweet may have been deleted (opens in a new tab)
Why does MSCHF sell these?
This is just the latest in a series of eye-grabbing, and often ridiculous, consumer goods from the collective. Another recent MSCHF offering is the Microscopic Handbag(opens in a new tab), a fluorescent Louis Vuitton-inspired purse that measures 657 by 222 by 700 micrometers.
MSCHF's motivations for making these outlandish items is debatable. Some call it a commentary on capitalism and consumerism; others say their job is merely to go viral(opens in a new tab). If it's the latter, they're doing a great job.
