Alphabet (NASDAQ:GOOG – Get Rating) and Sportradar Group (NASDAQ:SRAD – Get Rating) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, risk, earnings, valuation, analyst recommendations, institutional ownership and profitability.
Institutional & Insider Ownership
27.2% of Alphabet shares are held by institutional investors. Comparatively, 14.4% of Sportradar Group shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Profitability
This table compares Alphabet and Sportradar Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Alphabet | 20.58% | 22.84% | 16.18% |
| Sportradar Group | 1.60% | 1.50% | 0.73% |
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Alphabet | 0 | 1 | 16 | 0 | 2.94 |
| Sportradar Group | 1 | 3 | 5 | 0 | 2.44 |
Alphabet presently has a consensus price target of $132.80, suggesting a potential upside of 7.21%. Sportradar Group has a consensus price target of $14.83, suggesting a potential upside of 22.49%. Given Sportradar Group’s higher probable upside, analysts plainly believe Sportradar Group is more favorable than Alphabet.
Earnings and Valuation
This table compares Alphabet and Sportradar Group’s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Alphabet | $282.84 billion | 5.56 | $59.97 billion | $4.49 | 27.59 |
| Sportradar Group | $769.88 million | 17.46 | $11.48 million | $0.04 | 302.75 |
Alphabet has higher revenue and earnings than Sportradar Group. Alphabet is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Alphabet has a beta of 1.09, indicating that its stock price is 9% more volatile than the S&P 500. Comparatively, Sportradar Group has a beta of 1.93, indicating that its stock price is 93% more volatile than the S&P 500.
Summary
Alphabet beats Sportradar Group on 10 of the 14 factors compared between the two stocks.
About Alphabet
Alphabet, Inc. engages in the business of delivering online advertising, cloud-based solutions that provide enterprise customers with infrastructure and platform services, the provision of communication and collaboration tools, and sales of other products and services such as apps and in-app purchases, hardware, and subscription-based products. It operates under the Google Services and Google Cloud segments. The Google Services segment includes ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. The Google Cloud segment offers Google Cloud Platform and Google Workspace. The company was founded by Lawrence E. Page and Sergey Mikhaylovich Brin on October 2, 2015 and is headquartered in Mountain View, CA.
About Sportradar Group
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in St. Gallen, Switzerland.
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