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https://www.wsj.com/articles/sweet-and-fruity-e-cigarettes-thrive-despite-teen-vaping-crackdown-f2da676f

Sweet and Fruity E-Cigarettes Thrive Despite Teen-Vaping Crackdown

Disposable e-cigarettes, which have escaped FDA restrictions, make up more than half of the vaping market

By

Jennifer Maloney

Updated June 22, 2023 2:46 pm ET

Juul sparked a vaping craze when it launched, making it one of the most valuable startups in 2018. Five years later, its value has gone up in smoke. WSJ explains Juul’s collapse and what’s next for the e-cigarette company. Illustration: Nayon Cho

Sweet and fruity e-cigarette flavors that are popular with teenagers have proliferated in the U.S. market in the three years since a federal crackdown on those flavors, according to a federal government analysis of e-cigarette sales data released Thursday. 

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.