AON (NYSE:AON – Get Rating) and Crawford & Company (NYSE:CRD-A – Get Rating) are both finance companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, earnings, profitability, valuation and dividends.
Analyst Ratings
This is a breakdown of current ratings and target prices for AON and Crawford & Company, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| AON | 1 | 9 | 3 | 0 | 2.15 |
| Crawford & Company | 0 | 0 | 0 | 0 | N/A |
AON currently has a consensus target price of $326.73, indicating a potential downside of 0.95%. Given AON’s higher probable upside, equities research analysts clearly believe AON is more favorable than Crawford & Company.
Institutional and Insider Ownership
Profitability
This table compares AON and Crawford & Company’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| AON | 20.63% | -4,553.36% | 8.67% |
| Crawford & Company | N/A | N/A | N/A |
Earnings and Valuation
This table compares AON and Crawford & Company’s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| AON | $12.48 billion | 5.40 | $2.59 billion | $12.46 | 26.47 |
| Crawford & Company | N/A | N/A | N/A | N/A | N/A |
AON has higher revenue and earnings than Crawford & Company.
Summary
AON beats Crawford & Company on 7 of the 8 factors compared between the two stocks.
About AON
Aon plc, a professional services firm, provides advice and solutions to clients focused on risk, retirement, and health worldwide. It offers commercial risk solutions, including retail brokerage, specialty solutions, global risk consulting and captives management, and affinity programs; and health solutions, such as health and benefits brokerages, and health care exchanges. The company also provides treaty and facultative reinsurance, as well as insurance-linked securities, capital raising, strategic advice, restructuring, and mergers and acquisitions services; and corporate finance advisory services. In addition, it offers strategic design consulting services on their retirement programs, actuarial services, and risk management services; advice services on developing and maintaining investment programs across a range of plan types, including defined benefit plans, defined contribution plans, endowments, and foundations for public and private companies, and other institutions; and advice and solutions that help clients in risk, health, and wealth through commercial risk, reinsurance, health, and wealth solutions. Aon plc was founded in 1919 and is headquartered in Dublin, Ireland.
About Crawford & Company
Crawford & Company provides claims management and outsourcing solutions for carriers, brokers, and corporations in the United States, the United Kingdom, Europe, Canada, Australia, and internationally. The company's Crawford Loss Adjusting provides claims management services to insurance companies and self-insured entities risk including property, public liability, automobile, and marine insurances. Its Crawford TPA Solutions segment provides claims and risk management services for corporations in the self-insured or commercially-insured marketplace; desktop claim adjusting and claims evaluation services; initial loss reporting services for claimants; and loss mitigation and risk management information services, as well as administers loss funds established to pay claims. This segment also offers third party administration for workers' compensation, auto and liability, disability absence and medical management, and accident and health products. The company's Crawford Platform Solutions segment offers insurance through service lines, such as Contractor Connection and Networks, including losses caused by natural disasters, such as fires, hailstorms, hurricanes, earthquakes, floods, as well as man-made disasters, such as oil spills, and chemical releases. It also provides customer-centric solutions for various loss types comprising high-frequency and low-complexity claims to large complex repairs; and outsourced contractor management services to personal and commercial insurance carriers and consumer markets. The company was founded in 1941 and is headquartered in Atlanta, Georgia.
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