We all know someone who refers to their entire birth month as their birthday. That's kind of how Amazon treats Prime Day.
On June 21, Amazon announced that Prime Day 2023 will start on July 11 at 3 a.m. ET and run through the end of July 12, which lines up with the familiar early-week, mid-July time slot that we've gotten used to since Prime Day outgrew its original single-day nature. New deals will drop every 30 minutes throughout that Tuesday and Wednesday.
Other deals, however, are already dropping. Like now.
Announcement day doubled as kickoff day for early access to select Prime Day deals(opens in a new tab). Some are invite-only (like this $99.99 43-inch Amazon Omni 4K Fire TV(opens in a new tab)) and many are only available to Prime members(opens in a new tab) — kind of the whole point. However, live sales from many big brands (like the Apple and Roborock deals below) that precede Prime Day aren't officially associated with the early event and don't require a Prime membership to unlock the deal.
We're tracking the best early Prime Day deals below and refreshing the list constantly:
Amazon device deals
Why we like it
You can encourage reading time without giving up the cool factor of a tablet with the Kindle Paperwhite. The kid-proof version of Amazon's "everyone" e-reader offers that crisp paper look with the same 300 ppi glare-free display as the adult version, including an adjustable warm light. A one-year subscription to Amazon Kids+ and all of the ad-free books, games, videos, and apps on it is included.
Echo deals
Echo Dot (5th gen) charcoal(opens in a new tab) — $27.99
$49.99(save $22)Echo Dot (5th gen) deep sea blue(opens in a new tab) — $27.99
$49.99(save $22)Echo Dot (5th gen) glacier white(opens in a new tab) — $27.99
$49.99(save $22)Echo Dot Kids (5th gen) owl(opens in a new tab) — $34.99
$59.99(save $25)Echo Dot Kids (5th gen) dragon(opens in a new tab) — $34.99
$59.99(save $25)
Fire tablet deals
Amazon Fire 7(opens in a new tab) — $54.99
$109.99(save $55)Amazon Fire HD 8 Kids(opens in a new tab) — $74.99
$149.99(save $75)Amazon Fire HD 8 Kids Pro(opens in a new tab) — $74.99
$149.99(save $75)Amazon Fire HD 10 Kids(opens in a new tab) — $119.99
$199.99(save $80)Amazon Fire HD 10 Kids Pro(opens in a new tab) — $119.99
$199.99(save $80)
Amazon subscription deals
50% off select rent or buy Prime Video titles(opens in a new tab)
New subscribers only: Amazon Music Unlimited(opens in a new tab) — three months for free (save $10.99/month)
Amazon Fresh(opens in a new tab) — 20% off in-stores when you spend $50 or more
Apple deals
Why we like it
The most recent 10.2-inch iPad — just iPad — is well under $300 with its 18% discount at Amazon, making it approachable for anyone who definitely wants an Apple tablet but wants to avoid Pro prices. The 9th generation iPad features upgrades like the speedier A13 Bionic chip, a True Tone display, and a better front-facing camera for crispier FaceTiming. As always, it works with the first-generation Apple Pencil.
MacBook deals
2020 MacBook Air (M1 Chip, 8GB RAM, 256GB SSD)(opens in a new tab) — $799.99
$999(save $199.01)2021 MacBook Pro, 14-inch (M1 Pro Chip, 16GB RAM, 512GB SSD)(opens in a new tab) — $1,799.99
$1,999(save $199.01)2021 MacBook Pro, 14-inch (M1 Pro Chip, 16GB RAM, 1TB SSD)(opens in a new tab) — $1,999
$2,499(save $500)2023 MacBook Air, 15-inch (M2 Pro Chip, 8GB RAM, 256GB SSD)(opens in a new tab) — $1,234
$1,999(save $65)
Vacuum deals
Why we like it
Roborock just released their new S8 Series robot vacuums in spring 2023, so we're psyched to see them on sale already. Compared to one of our previous-favorite hybrids, the S7, the S8 introduces AI-powered obstacle avoidance, amped suction power, and dual roller brushes underneath. Roborock says that those last two improvements lead to a 30% increase in hair pickup. The "plus" version also includes a self-empty dock that holds at least two months' worth of debris before you have to empty it.
More robot vacuum deals
Yeedi Vac Max(opens in a new tab) — $189.99
$349.99(save $160)Eufy Robovac X8 Hybrid(opens in a new tab) — $319.99
$649.99(save $330)Roborock S8(opens in a new tab) — $599.99
$749.99(save $150)Roborock Q7 Max+(opens in a new tab) — $619.99
$869.99(save $150)
Cordless vacuum deals
Tineco Floor One S3(opens in a new tab) — $299.99
$399.99(save $100)Dreametech T30(opens in a new tab) — $319.99
$579.99(save $260)LG CordZero A9(opens in a new tab) — $319.99
$449.99(save $130)Samsung Jet 75 Clean Station(opens in a new tab) — $486.99
$649(save $162.01)Samsung Bespoke Jet with Clean Station(opens in a new tab) — $599.99
$699.99(save $100)
TV deals
Why we like it
You can't not take advantage of Amazon's flagship 4K TV being under $100 — that's an unbelievably rare price for a 43-inch 4K model from any brand. (If you're one of the lucky Prime members who has this invite-only deal unlocked, you'll make it work.) The Omni is the smoothest way to experience Amazon's crowd-favorite Fire TV platform and intuitive app navigation. The two larger Omni sizes get particularly good marks for their crisp HDR handling due to their support for Dolby Vision.
More TV deals
Amazon 32-inch 2-Series HD Fire TV(opens in a new tab) — $129.99
$199.99(save $70)Toshiba 43-inch V35 Series HD Fire TV(opens in a new tab) — $149.99
$199.99(save $50)Amazon 43-inch 4-Series 4K Fire TV(opens in a new tab) — $259.99
$369.99(save $110)Amazon 43-inch Omni 4K Fire TV(opens in a new tab) — $339.99
$399.99(save $60)Amazon 50-inch 4-Series 4K Fire TV(opens in a new tab) — $309.99
$449.99(save $140)Hisense 50-inch U6 ULED TV(opens in a new tab) — $399.99
$529.99(save $130)Amazon 55-inch 4-Series 4K Fire TV(opens in a new tab) — $379.99
$519.99(save $140)Hisense 58-inch U6 ULED TV(opens in a new tab) — $469.99
$599.99(save $120)Amazon 65-inch Omni 4K Fire TV(opens in a new tab) — $559.99
$759.99(save $200)Toshiba 65-inch C350 Series 4K Fire TV(opens in a new tab) — $549.99
$799.99(save $250)Amazon 75-inch Omni 4K Fire TV(opens in a new tab) — $719.99
$1,049.99(save $330)
