Stockton Rush, Founder of Titanic Submersible Company, Saw Opportunity in Undersea Tourism

‘I felt like I was working with Henry Ford,’ one of his deep-sea customers says

The U.S. Coast Guard said Wednesday it is bringing additional ships and underwater vessels to assist in the search for the missing submersible. Photo: OceanGate Expeditions/Eyepress Reuters

Stockton Rush’s passion for deep-sea exploration turned into a business model once he began to see the oceans as a frontier less trafficked than space. His OceanGate Expeditions seeks to do for the ocean deep what tech titans Jeff Bezos and Elon Musk are doing for the expanse beyond Earth.

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