Canceling a Digital Subscription Is Hard. That’s Changing.

Cancellation buttons are often buried, but some apps see the benefit of easy-come, easy-go customers

Apple pitches AppleCare+ as a cost-saving solution, but WSJ’s Dalvin Brown explains just how much the company’s new coverage program is actually worth. Illustration: Noah Friedman

It’s a familiar scenario: You go to cancel a subscription to an online service and find yourself trapped in a labyrinth of confusing processes and hidden barriers. 

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