French luxury design house Hermès opens new store in Colorado

Located amidst the backdrop of tree-covered mountains, this Aspen store is Hermès’ thirty-fourth US location, and the second in Colorado. Inside, customers will be treated to a natural ambiance, stepping on moss-like carpets laid directly on the indigenous grey-blue Aspen stone, the fashion house said in a media release.

The store, transformed by Parisian architecture agency RDAI, includes various distinct sections each dedicated to one of Hermès' métiers. Upon entry, customers first encounter the silk collections for both men and women, fashion accessories, perfumes, and beauty products. Leather goods are displayed in a more intimate setting created by a wooden screen.

The mezzanine showcases Hermès’ equestrian collections and maison universe. Grey and bright gold tones throughout this area mirror the hues of the surrounding birch trees. A floor above, under exposed beams and in the glow of natural light, the men's and women's ready-to-wear collections, shoes, jewellery, and watches are displayed in separate sections, including a yellow velvet boudoir for the latter.

The interior design of the store celebrates the local larch wood. Original art pieces celebrating the natural beauty of the location are scattered throughout the store. Works include a creation by Jean-Luc Favéro dedicated to piebald horses from the Émile Hermès collection, a photograph by Yann Stofer titled ‘Horse in the Snow’, and a winter scene drawn by Georges Barbier in the 1920s. The whimsical window design by Mexican artist Raul de Lara adds an additional unique touch to the store.

Fibre2Fashion News Desk (KD)