Omnichannel beverage brand, Roastea, is spreading warmth and love this Father’s Day with the release of a heartwarming ad film that beautifully captures the unique bond shared between a father and son, despite the distances that separate them. The film depicts how Roastea becomes the bridge connecting their hearts.
Inspired by the connection between fathers and sons, the ad film centers around a father residing in Ahmedabad who experiences feelings of loneliness and sadness as his son, caught up in the hustle and bustle of his work life in Bangalore, forgets to wish him Father’s Day.
However, a delightful twist ensues as the father is pleasantly surprised by a series of delectable dishes served to him at Roastea, even though he did not place any orders, during his usual Sunday evening visit.
The film beautifully showcases the power of Roastea to unite them, as they virtually sip their favorite tea and coffee from the comfort of (their respective locations.) It emphasizes the core message of celebrating Dad ke saath Dosti, only at Roastea, highlighting the special bond of friendship shared between children and their fathers as they enjoy their beloved beverages and food exclusively at Roastea.