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https://www.wsj.com/articles/snapchat-users-embrace-of-ai-could-improve-ads-snap-ceo-says-210fc1f0

Snapchat Users’ Embrace of AI Could Improve Ads, Snap CEO Says

Evan Spiegel says 150 million people have used the social media platform’s MyAI chatbot, sending more than 10 billion messages

By Nuha Dolby
Evan Spiegel said the company had discovered one user had used MyAI to learn how to ask their boss for a raise. Photo: John Scrivener for The Wall Street Journal

As many big tech companies embrace artificial intelligence, Snap is no exception. Snapchat users have flocked to use the social-media platform’s AI-powered chatbot, which the company’s CEO says could be used to help improve targeted ads.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.