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https://www.wsj.com/articles/latest-china-test-for-western-firms-consumers-switching-to-homegrown-labels-e2894fd1

Latest China Test for Western Firms: Consumers Switching to Homegrown Labels

More shoppers are choosing Chinese chic over foreign names, as live-stream retail gathers steam

By Liza Lin
Many Chinese consumers consider domestic goods to be on par with, if not better than, Western brands. Photo: greg baker/Agence France-Presse/Getty Images

Global consumer brands grappling with a tepid economic recovery in China have another worry: Buyers in the country are turning more to local labels.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.