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https://www.wsj.com/articles/music-shopping-customers-money-5ac7ac85

Shopping During the Week? Background Music May Get You to Spend More

A study finds that music can add to sales—but not on weekends

By Lisa Ward
People tend to be more physically and mentally depleted on weekdays, one of the researchers says, which makes them more receptive to the relaxing effects of music. Illustration: Rob Dobi

Does background music encourage customers to buy more goods? Perhaps, but it depends on what day it is.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.