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https://www.wsj.com/articles/how-modelo-dethroned-bud-light-as-americas-top-beer-f7cec085

How Modelo Dethroned Bud Light as America’s Top Beer

Demographic shifts and savvy marketing fueled the Mexican import’s rise; a Bud Light boycott finished the job

By Jennifer Maloney
Transgender activist Dylan Mulvaney spoke out for the first time since her Bud Light promotion sparked controversy. Photo: Jacquelyn Martin/AP; Caroline Brehman/Shutterstock

When a boycott tanked Bud Light’s sales this spring, a former also-ran was lurking to unseat it as the bestselling beer in America.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.