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https://www.wsj.com/articles/kroger-gets-stuck-in-the-middle-aisle-1f3bfd77

Kroger Gets Stuck in the Middle Aisle

The grocery giant is running middle of the pack on pricing and sales growth

By Jinjoo Lee
Direct comparisons are difficult but Kroger’s sales growth seems to be badly lagging that of value peers and isn’t head and shoulders above premium grocers. Photo: Asa Featherstone, IV for The Wall Street Journal

Price-sensitive customers are increasingly choosing discount grocers. That leaves middle-of-the-pack ones like Kroger in an unenviable position.

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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.