The MediaLab has won Rs 100 Cr integrated media mandate for premium jewellery brand Jos Alukkas.
The media mandate includes online, offline, Data science & Neuroscience and it will be effective from 15th of June 2023. Media business is estimated to be INR 100 crs. This year is crucial for Jos Alukkas as they have big expansion plans lined up. The brand is all set to launch 100 new stores with an investment of Rs 5500 crores & it will be the single biggest expansion plus in gold retailing in the country.
The MediaLab- A Unit of CHANDRAPRABHAMEDIA INDIA PRIVATE LIMITED a new entrant in Media Planning & Buying space completed 6 months of its new beginning as independent media agency. It was founded by Deepak Sharma, a well known media planning & buying professional in the country with close to 25 years of experience in media planning & buying.
Jos Alukkas is one of the pioneers in the jewellery industry having established around 60 years ago from Thrissur known as Gold capital of India.
Deepak Sharma- Managing Director of The MediaLab confirmed the news of handling Jos Alukkas media business with immediate effect.
His founding brand partners includes Toshiba Appliances, Mrs Bectors Food, SHARP appliances, Craze biscuit(Azcco Global Ventures). Agency is also launching another brand from Calicut which is in Montessori App business- Montekids